QUAKER ‘BOWLS OVER’ INDIA WITH A FISTFUL-OF-GOODNESS
Launches Quaker Nutri Foods with celebrity Chef Vikas Khanna recreating Idli, Dosa, Upma and Khichdi with a healthy Oats twist
Hyderabad, April 20, 2017: To celebrate the launch of Quaker Nutri Foods in the country, Quaker India today organized a ‘Breakfast Table’ with Celebrity Chef and PepsiCo Nutrition Brand Ambassador Vikas Khanna in New Delhi. Guests in the capital rediscovered India’s favourite breakfast dishes in a new format as Vikas Khanna introduced the Quaker Nutri Foods range of ready to cook, healthier ‘oat-licious’ versions of the traditional Idli, Dosa, Upma and Khichdi.
The ‘Breakfast Table’ also took food enthusiasts on an experiential journey with Chef Vikas Khanna showcasing how one can have fun with the Quaker Nutri Food range and to create tasty, wholesome and convenient breakfasts.
Deepika Warrier, Vice President, Nutrition Category, PepsiCo India said, “At Quaker, it is our constant endeavor to introduce healthy breakfast options to consumers across the country. Given the rushed lifestyles of urban consumers today, there is a need for healthy options in easy to adopt formats. At the same time, consumers told us they don’t want to compromise on taste, so we took popular breakfast recipes like Idli, Dosa and Upma and made them healthier. With superior taste and a significantly high content of Quaker oats to give consumers the wholegrain advantage, we believe the Quaker Nutri Foods range has set a benchmark for innovations in the ready-to-cook space. We are certain that the new range will quickly gain popularity amongst the health-conscious consumers and time-pressed millennials in the country.”
Dedicated to healthy mornings that Quaker represents, the launch of Quaker Nutri Foods offers a convenient way to a healthy breakfast with an unmatched 40-56% oats content. At the same time, Chef Vikas Khanna demonstrated how the range could be used to make versatile yet quick breakfasts.
Speaking at the ‘Breakfast Table’, Chef Vikas Khanna, Celebrity Chef, Co-creator of Quaker Nutri Foods and PepsiCo’s Nutrition Ambassador, said, “Starting your mornings on a healthy note is critical. Very often, we skip breakfast due to our hectic mornings but I am a true believer in starting the day on a healthy note. My first meal of the day must be nutritious and yet flavorful. When I met Indra Nooyi over breakfast last year, we had an interesting conversation about how people still seek familiar tastes, but with the convenience that fits into their rushed lifestyles. Also, consumers enjoy a hot meal, prepared at home. The insights helped us to co-create the new Quaker Nutri Foods range to make mornings healthy. And for those who have a little more time to experiment, the range offers a quick and convenient base to play with and create exciting breakfast options with the goodness of Quaker.”
Quaker Nutri Foods is a ready-to-cook format that brings together a healthier version of some of the most loved ready to cook Indian breakfast dishes such as Idli, Dosa, Upma, and Khichdi. Made with 40-56% of wholegrain oats and real vegetables, Quaker Nutri Foods contain dietary Fibre, Protein and Selenium which helps support the immune function. The all-new Quaker Nutri Foods range adds a healthy twist to the Indian breakfast routine, whilst ensuring the finest taste to consumers. Starting at INR 40 (for 40g), the all-new Quaker Nutri-Foods packs will be available in 40g and 150g packs across traditional and modern trade stores in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Chennai, as well as on online platforms.
For press information, please contact Edelman India:
Quaker Oats was launched in India in 2006. The brand Quaker is more than 130 years old and is a world leader in the oatmeal segment. Quaker Oats is a 100% wholegrain and natural source of carbohydrates and dietary fibre. It has strong heart health benefits and has a soluble fibre called βeta Glucan, which is scientifically proven to help reduce cholesterol. In India, Quaker Oats are also available in variants such as Quaker Nutri Foods, Quick Cooking Oats, Oats Plus and a range of flavoured oats, including Chaat Style, Curry Magic, Homestyle Masala, Kesarflavour with Kishmish, Strawberry flavour with Apple and Tomato Veggie Surprise.
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across foods and beverages. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.
PepsiCo’s growth in India has been guided by “Performance with Purpose”- our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visithttp://www.pepsicoindia.co.in/