Centuary Mattress reaches a new milestone – announces 5 Millionth Mattress on World Sleep Day

Centuary Mattress reaches a new milestone; announces 5 Millionth Mattress on World Sleep Day

Hyderabad, March 15, 2018: To mark the World Sleep Day on March 16, 2018, Centuary Mattresses, one of India’s leading mattress brand, today announced manufacturing of 5 millionth mattress from its plant at Hyderabad in Telangana. The Company which is in its 30th year of operations, manufactures a variety of mattresses such as Coir, Foam, Spring and Hybrid, and 5 millionth mattress is a Hybrid mattress (Ortho Spine) – which has been the Brand’s highest selling product since last 5 years.

Centuary Mattresses, a brand from the Centuary Fibre Plates Pvt, Ltd Hyderabadwhich started its operations 1988, has 3 plants across Hyderabad, Telangana and Bhubaneswar, Orissa. While it took nearly 12 years for the Brand to reach its 1millionth mattress milestone, the last 1 million mattresses have been added in only 3 years.

Centuary has been one of the fastest growing brands in comfort and bedding industry by maintaining a CAGR of 19% per annum, which is higher in comparison to the market growth rate of 10-11% witnessed in the past 10 years.The company has continuously expanded its operations and has a fully integrated manufacturing setup to produce all major components such as polyurethane foam, memory foam, spring coils, etc. in-house.

Commenting on achieving the new milestone,Mr. Uttam Malani, Executive Director of Centuary Fibre Plates Pvt. Ltd. said, “The introduction of cutting edge technologies have resulted in achieving many milestones and a number of first-in-the-industry initiatives by Centuary Mattresses. The 5 Millionth Mattress from the house of Centuary is a clear indication of brand’s growth and its ever-increasing market share in the country. We are delighted to reach this milestone especially on World Sleep Day. Centuary Mattress is taking all the strategic steps in terms of product innovation, marketing, capacity expansion, stronger supply chain and new partnerships with eminent organizations as we progress further to becoming country’s top Mattress Company by the year 2025.”

In its journey so far, Centuary has achieved many firsts-in-the-industry strengthening its industry position. It was the first company in India to introduce Green Gel technology which ensures lower temperature of the mattresses than the room temperature thereby ensuring comfortable sleep. It also holds the distinction of being the first player introduce Hennecke’s German Foaming technology to the Indian market. It is a two-time award winner for the largest exports of rubberized coir from India by the Government of India.

According to Industry estimate, the Indian mattress industry stands at INR 7,500 Crores which is slated to grow at 15% per annumover the next 5 years. Currently, 60% of the mattress industry in India is unorganized; out of the 40% organized segment, close to INR 3,000 crores is being generated.

About Centuary Fibre Plates Pvt. Ltd. (Centuary Mattresses)

Part of Shree Malani Group, Centuary Fibre Plates Pvt Ltd is one of leading mattress companies in India. Started-off in 1988, as an OEM of rubberized coir for a then popular mattress brand.By early 1990s, Centuary Fibre Plates Private Limited had its own brand and called it Centuary Mattress, which later became a household name in South, East. West and Central India. Over the last 2 decades, Centuary mattresses has aggressively expanded its product range and geographical footprint. Today, Centuary Mattresses is present in the country with over 2500+ dealers and 190+ exclusive brand stores. It is the first Indian mattress manufacturer to hold the ISO 9001-2008 (ISO 9001 – 2015)certification for its quality management system and the First company in India to introduce green gel technology alongside being the largest exporter of rubberized coir from India.